WHO WE ARE
DIDA NYC is a barber-founded men's hair care brand built inside Therapeutic Cuts barbershop in New York City. The goal is simple: make it easier to choose the right hold, finish, and routine without greasy feel, heavy buildup, or confusing grooming language.
Our lineup covers the full routine: shampoo to cleanse, Leave-In Conditioner to soften and prep, Matte Pomade for medium hold and zero shine, Semi-Gloss Pomade for strong hold and a polished finish, and Styling Powder for lightweight volume and texture. We also donate 10% of profits to the Babies Heart Fund, supporting children and families impacted by congenital heart disease.
Mike Pinkhasov | Founder | Master Barber
Mike Pinkhasov founded DIDA NYC from years behind the chair at Therapeutic Cuts. As a master barber, he saw the same problem every day: men wanted better hair, but most products made the choice harder than it needed to be.
DIDA was built to make that choice clearer. Matte means medium hold and zero shine. Semi-Gloss means strong hold and a cleaner polished finish. Leave-In Conditioner is the daily prep step that helps hair feel softer and style easier. Styling Powder adds fast volume and matte texture without dumped powder or chalky hands.
Mike also donates 10% of DIDA NYC's profits to the Babies Heart Fund, supporting research and care for children and families impacted by congenital heart disease.
Look good, feel good, do good.
LOOK GOOD | FEEL GOOD | DO GOOD
DIDA NYC
